TikTok is introducing a new feature that permits them to reduce the quantity of AI-made media appearing in their timelines. This move comes as the company announced that it now features more than 1 bn AI-generated clips.
Trial and Implementation
The update is being tested over the following weeks before a full-scale release. This development coincides with a rise in AI content, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered “AI slop”, a label for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, from digital art to informative clips, and we want to offer the community the ability to adjust the amount of that, based on their own likes,” commented a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its app labeled as artificially created. Collectively, in excess of 100 m media items are submitted to the app every day, making AI-generated material a minor portion of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the level of AI-generated videos they view by using the “manage topic” setting in the application and picking the AI content topic. Other topics that currently be modified under the filter include news, clothing, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige creators to tag lifelike AI-generated content, and it prohibits dangerous fake videos of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
In addition, the app will from now on add an AI-generated tag to content created with its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This action is intended to help prevent users from trying to evade the labeling process.
Educational Initiatives
TikTok is furthermore establishing a $2 million awareness program for professionals and organizations to develop informative material about ethical AI use. This program will assist educational bodies specializing in educating programming and robotics.
Moderation Strategy
The platform has justified its content review process, following controversy over plans to cut jobs for numerous review team members in the UK. It is expected to eliminate 439 jobs in its content moderation team in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can protect employees by removing the most distressing content prior to it gets reviewed by staff. The platform announced a notable drop in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
